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Introducing Consola

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Load customized media onto Consola and direct it to automatically manage & send that content to nearby mobile devices with Bluetooth.

Consola is a Bluetooth Placecasting software for Mac OS X 'Tiger', which persistently detects all Bluetooth-enabled devices in range and sends them data over an industrial, scientific and medical (ISM) band at 2.4 to 2.485 GHz, which is available and unlicensed in most countries.

What is Placecasting

The basic description of Placecasting consists of setting up a Bluetooth-enabled computer at a particular location and then 'broadcasting' information & media such as text, images, Java, audio or video to other Bluetooth-enabled devices within range. Nearby 'Discoverable' Bluetooth devices are automatically sent a message asking if the user would like to receive the content.

How it works

Determine the Placecasting area
Create/Repurpose content for the mobile platform
Setup Consola
Deploy an Apple computer, with Bluetooth (built-in or adapter), running Consola manually or automatically
Incorporate it into numerous forms of display media. Let your audience know about your location-based service
Placecast media such as video, audio, images, text, Java, Flash to nearby Bluetooth devices
Gather thorough usage reports and track the success rate of your Placecasting sessions

Who should use it

Brands, retailers, information providers, and content owners can effectively offer location-based contextual information, entertainment and advertising, in a variety of scenarios:

Auto Sales
Banks
Billboards (Indoor/Outdoor)
Concerts
Presentations
Hospitals
Hotels and Resorts
Kiosks
Large Shopping Malls
Movie Theaters
Nightclubs and Bars
Public Spaces
Restaurants
Retail
Theaters
Conferences and Tradeshows
University and College Campuses
Field Marketing

Benefits

We are helping businesses / institutions learn how to effectively offer location-based contextual information, entertainment and advertising, in a variety of scenarios:

Add another layer of interactivity to advertising sites
Drive sales by providing product info and incentives at retail locations
Distribute exclusive content
Deliver useful information in public areas
Generate a strong presence in the mobile platform, overriding network operator costs
Content distributed locally is stored in the user´s device, and he may re-distribute it to his friends & family, slowly reaching audiences beyond your location (viral marketing)
Gather valuable metrics with advanced reporting tools
Avoid spam with advanced management features